Obama used this classic sales formula to pitch his Healthcare

miked | September 9, 2009

 
As I was listening to President Obama deliver his speech on healthcare reform it was really obvious that he was following an old classic sales formula.
Problem – Agitate – Solve
Basically state a problem that the person  or group you’re persuading can identify with. Agitate it a little…Sort of like getting out your salt shaker and [...]

Flinnstone’s Meet Jetson’s Success Principles

miked | September 4, 2009

Do you remember the two hit cartoons… The Flinntstone”s & The Jetson’s?
I think you can still catch them on the Cartoon Network.
When I was a kid I recall how an episode of The Flinnstone’s was always followed by an episode of The Jetson’s. I guess it was sort of like rewinding back and then pressing [...]