The Wrong Way to Market

miked | April 30, 2009

It’s funny how great teaching examples come from both correct and incorrect principles.
Last week I got an email from a woman who I didn’t know. The only reason it caught my eye was that it was the second or third email I had received from her in a couple of weeks.
Now- I am on a [...]

The 3 Fundamentals of Direct Mail

miked | April 17, 2009

Every direct mail marketing piece must be strong in the following three basic areas…
 
1) The offer- You must “stop traffic” with your offer! Go over the top with free bonuses and gifts! Don’t say, “I don’t think I can give that much away,” be brave. A very simple way to create over the top offers [...]

Almost a Marketing Victim But Saved at The Last Minute

miked | April 10, 2009

Here’s a story about some key mistakes that your New Hampshire Small Business can not afford to make in this tough economy. Read on so you don’t end up a “Marketing Victim.”
 
Yesterday I got a call from a prospective client. The voice on the other end informed me that he was just about to approve [...]