Marketing Lessons From La Cosa Nostra

admin | August 26, 2008

By: Michael Dolpies
When you grow up in South Philadelphia and end up as a ‘Legit’ businessman, like me, you can’t help but develop a sort of interest and fascination with La Cosa Nostra (another word for Mafia).
When I was twelve, back in 1992, I watched as a brutal war between two ‘families’ played out. Bullets [...]

Expectations

admin | August 18, 2008

Confident Expectations
“Your world is either good or bad between your own two ears” – Zig Ziglar
Here we go back to the matter of point of view. Besides being vitally important, it is the one which is likely to give the student the most trouble. We have been trained, partly by media, to look upon [...]

How to Easily Stand Out

admin | August 12, 2008

Dependability – The Need for Speed – And – Standing Out
By: Mike Dolpies
I learned from Kevin Hogan that trust is the ultimate short cut in the persuasive process. When people trust you the rest is easy.
One way to establish trust is to be dependable. Dependability breeds trust. If someone constantly let’s you down then of [...]

The gritted teeth theory of success and why it’s total BS!

admin | August 7, 2008

The gritted teeth theory of success and why it’s total BS!
By: Mike Dolpies- www.AskMikeD.com
Of course there is a price for success, just as there’s a price for failure. There’s a price for everything! But when is the price not worth it, when do you throw in the towel and stop gritting your teeth, working sixteen [...]

Direct Mail List Segmentation for BIG Results

admin | August 5, 2008

Direct Mail List Segmentation for BIG Results
 
By: Mike Dolpies
 
 
With inflation on the rise and the economy still in a sluggish pattern it is more important than ever for businesses to laser focus their marketing. “Blanket” marketing is usually not a winning strategy unless you’re talking about big time brands who could afford to do it. [...]