Posted By miked on January 29, 2010
You’ve heard that quote about Gazelles and Lions in Africa right? The Gazelle wakes up knowing it has to run faster than the fastest Lion – the Lion has to run faster than the slowest Gazelle or one goes hungry and one gets eaten. The point of the quote is to remind us to “get moving!” The New Year brings a fresh opportunity to make things happen. Here are seven tips to get your business moving in 2010…
Develop a Sense of Urgency
A sense of urgency in your business is not about any “hurry, the sky is falling and make hasty decisions out of fear mentality.” Oh contraire! In the world of successful small business a sense of urgency is about hurrying to make things happen. Hurrying to create products and services to market and sell. It’s about getting your clients and customers the results they want quickly – faster than your competitor can, (Lion or Gazelle)!
A sense of urgency is about being proactive and not reactive. It’s about getting priorities in order. It’s about taking massive action to produce results.
Set Ambitious Deadlines
The greatest time management tool ever invented was the deadline because without it nothing else would ever get done. Something to experiment with this year is raising the bar on completion dates. Remember, getting it done is more important than getting it perfect.
Let go of Waste
Hanging on to old ways of doing things or systems that just aren’t productive anymore will equal a ton of waste. Many companies that struggle in economic downturns are usually carrying a lot of waste in the form of advertising that’s not working or operational procedures that are inefficient and outdated. Don’t believe me? Study just a few of the companies that stood in line for government handouts in recent times! Which is a good lead in to our next tip…
Be Unique In Your Marketing
Are your marketing messages too inwardly focused and egotistical? Do they get lost in the shuffle because there’s nothing unique, fun, new or different about them? In our emerging economy there’s no room for “sameness.” Brain-storm the ways you are different from your competitors and communicate why your differences are of benefit to your prospects.
Get Savvy about Selling
In some circles “selling” has become a dirty word. But the truth is nothing happens until somebody sells something. It’s sad when businesses spend money on marketing to generate traffic to their locations or get their phones to ring and then someone drops the ball or “un-sells” the prospect.
Get back to basics and focus on the little things. Train yourself and your sales staff to ask questions to uncover the desires of your customers. Once you know what your customer wants, show them how to get it. Have regular meetings, role play and study the art of ethical persuasion.
Keep it Simple
To move quickly in 2010 and reach all of your goals a little faster why not adapt an attitude of simplicity? Does anything seem to be a little over-complicated in your business or life? Be honest with yourself and then take corrective action to simplify.
When I speak to groups of business owners I often get their attention and a laugh when I tell them I’m going to share the easiest and most important financial, business and economic principle. They are on the edge of their seats as I tell them as long as they follow it they can’t help but be successful. “What is it?” they say. “It’s the Chunka Principle!” “Huh?” “The Chunka coming in has to be bigger than the Chunka going out!” Simple, but effective financial advice.
Have Fun
PT Barnum, the famous showman and promoter, said people will spend their last nickel to have fun. Have fun and enjoy the ride this year. Think of ways you can make things more fun and enjoyable for the people around you, including your customers and clients. I’m not advocating “not taking business seriously” just make it a priority to enjoy it this year!
Put these seven ideas into action quickly and I know you’ll move fast toward your goals in 2010. Post this article somewhere you can see it and remind yourself to “make things happen!”
You’ve heard that quote about Gazelles and Lions in Africa right? The Gazelle wakes up knowing it has to run faster than the fastest Lion – the Lion has to run faster than the slowest Gazelle or one goes hungry and one gets eaten. The point of the quote is to remind us to “get moving!” The New Year brings a fresh opportunity to make things happen. Here are seven tips to get your business moving in 2010…
Develop a Sense of Urgency
A sense of urgency in your business is not about any “hurry, the sky is falling and make hasty decisions out of fear mentality.” Oh contraire! In the world of successful small business a sense of urgency is about hurrying to make things happen. Hurrying to create products and services to market and sell. It’s about getting your clients and customers the results they want quickly – faster than your competitor can, (Lion or Gazelle)!
A sense of urgency is about being proactive and not reactive. It’s about getting priorities in order. It’s about taking massive action to produce results.
Set Ambitious Deadlines
The greatest time management tool ever invented was the deadline because without it nothing else would ever get done. Something to experiment with this year is raising the bar on completion dates. Remember, getting it done is more important than getting it perfect.
Let go of Waste
Hanging on to old ways of doing things or systems that just aren’t productive anymore will equal a ton of waste. Many companies that struggle in economic downturns are usually carrying a lot of waste in the form of advertising that’s not working or operational procedures that are inefficient and outdated. Don’t believe me? Study just a few of the companies that stood in line for government handouts in recent times! Which is a good lead in to our next tip…
Be Unique In Your Marketing
Are your marketing messages too inwardly focused and egotistical? Do they get lost in the shuffle because there’s nothing unique, fun, new or different about them? In our emerging economy there’s no room for “sameness.” Brain-storm the ways you are different from your competitors and communicate why your differences are of benefit to your prospects.
Get Savvy about Selling
In some circles “selling” has become a dirty word. But the truth is nothing happens until somebody sells something. It’s sad when businesses spend money on marketing to generate traffic to their locations or get their phones to ring and then someone drops the ball or “un-sells” the prospect.
Get back to basics and focus on the little things. Train yourself and your sales staff to ask questions to uncover the desires of your customers. Once you know what your customer wants, show them how to get it. Have regular meetings, role play and study the art of ethical persuasion.
Keep it Simple
To move quickly in 2010 and reach all of your goals a little faster why not adapt an attitude of simplicity? Does anything seem to be a little over-complicated in your business or life? Be honest with yourself and then take corrective action to simplify.
When I speak to groups of business owners I often get their attention and a laugh when I tell them I’m going to share the easiest and most important financial, business and economic principle. They are on the edge of their seats as I tell them as long as they follow it they can’t help but be successful. “What is it?” they say. “It’s the Chunka Principle!” “Huh?” “The Chunka coming in has to be bigger than the Chunka going out!” Simple, but effective financial advice.
Have Fun
PT Barnum, the famous showman and promoter, said people will spend their last nickel to have fun. Have fun and enjoy the ride this year. Think of ways you can make things more fun and enjoyable for the people around you, including your customers and clients. I’m not advocating “not taking business seriously” just make it a priority to enjoy it this year!
Put these seven ideas into action quickly and I know you’ll move fast toward your goals in 2010. Post this article somewhere you can see it and remind yourself to “make things happen!”
Category: Personal Development |
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Tags: marketing, new hampshire, Small Business